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January 07, 2009 Members Login |
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Modern Arabian Horse Magazine
Advertising Rates and Information
WHAT IS Modern Arabian Horse?
Modern Arabian Horse currently serves as the official publication of the Arabian Horse Association - the governing body and registry of the Arabian and Half-Arabian horse. Modern Arabian Horse readers have a wide variety of interests with their Arabian horses including recreational riding, trail and endurance riding, racing, showing and breeding. They have the ability to open their pocketbooks in pursuit of their belief that the Arabian horse is like no other horse in the world. Our readers are not only the trendsetters within the Arabian Horse Industry, but many times the trendsetters within the equine world.
Modern Arabian Horse's editorial content focuses on training and breeding advances and innovations, the health of the Arabian horse, AHA events, the people who have shaped this wonderful breed and show activities. Subscribers use the advertising placed in Modern Arabian Horse often to determine their business and planning needs. To summarize, Modern Arabian Horse communicates and educates your customers with every issues it publishes.
2009 AHA MEMBER ADVERTISING RATES
(AHA Members - Example: Horses, Sales, Showing, Breeding, Associations)
| Size (COLOR) | 1 Time Rate | Multiple Page Rate |
| Full Color Page | $895 | $795 |
| Two-Thirds Color Page | $675 | $605 |
| One-Half Color Page | $585 | $525 |
| One-Third Color Page | $465 | $415 |
| One-Fourth Color Page | $380 | $340 |
| One-Sixth Color Page | $295 | $265 |
| Size (BLACK & WHITE) | 1 Time Rate | Multiple Page Rate |
| Full B&W Page | $695 | $595 |
| Two-Thirds B&W Page | $475 | $405 |
| One-Half B&W Page | $385 | $325 |
| One-Third B&W Page | $365 | $315 |
| One-Fourth B&W Page | $280 | $240 |
| One-Sixth B&W Page | $195 | $165 |
2009 GENERAL ADVERTISING RATES
(Commercial Products - Example: Tack, Trailers, Clothing, Insurance, Feed)
| Size (COLOR) | 1 Time Rate | Multiple Page Rate |
| Full Color Page | $1,095 | $995 |
| Two-Thirds Color Page | $875 | $795 |
| One-Half Color Page | $725 | $660 |
| One-Third Color Page | $555 | $510 |
| One-Fourth Color Page | $445 | $405 |
| One-Sixth Color Page | $315 | $285 |
| Size (BLACK & WHITE) | 1 Time Rate | Multiple Page Rate |
| Full B&W Page | $850 | $750 |
| Two-Thirds B&W Page | $640 | $560 |
| One-Half B&W Page | $515 | $445 |
| One-Third B&W Page | $375 | $330 |
| One-Fourth B&W Page | $300 | $260 |
| One-Sixth B&W Page | $210 | $180 |
Payable in U.S. Funds only.
2009 Modern Arabian Horse MARKETPLACE
HORSES FOR SALE
A section for advertising Horses for Sale. Ads are limited to a specific Modern Arabian Horse template and will run 2.25" x 4.875"
STALLION DIRECTORY
A section for advertising stallions for breeding purposes. All breeds welcome. These ads are limited to a specific Modern Arabian Horse template and will run 3.50" x 2.40"
BUSINESS DIRECTORY
A section of product and business advertising. These ads are limited to a specific Modern Arabian Horse template and will run 3.50" x 2.40".
REAL ESTATE GUIDE
A section devoted to equine real estate throughout North America. These ads will run 3.50" x 4.625".
2009 MARKETPLACE ADVERTISING RATES
| 1 Time | 3 Times | 6 Times | |
| Horses for Sale/Stallion Directory/Business Directory: | $175 | $400 | $695 |
| Real Estate Guide: | $175 | $400 | $695 |
December/January 2009 Marketplace Ad Deadline
| MATERIAL DEADLINE | ||
| November 24, 2008 | ||
ADVERTISING DEADLINES
| ISSUE DATE | RESERVATION DEADLINE | MATERIAL DEADLINE | |||
| December/January 2009 | December 5, 2008 | December 5, 2008 | |||
| February/March 2009 | January 16, 2009 | January 16, 2009 | |||
| April/May 2009 | March 13, 2009 | March 20, 2009 | |||
| June/July 2009 | May 8, 2009 | May 15, 2009 | |||
| August/September 2009 | July 6, 2009 | July 10, 2009 | |||
| October/November 2009 | September 18, 2009 | September 25, 2009 | |||
| December/January 2010 | November 20, 2009 | November 25, 2009 | |||
All Advertising Materials and Camera Ready Ads MUST be received by the staff of Modern Arabian Horse no later than the Material's Deadline.
CIRCULATION
Circulation is international. Average Paid circulation for Modern Arabian Horse averages 32,913 a month. For current circulation reports please contact Dan Schwab, Design and Publications, who will be able to provide the most current publisher's statement. Our annual publisher's statement can be found on page 310 of the October/November 2008 issue. Modern Arabian Horse is also distributed free of charge at more than 50 AHA sponsored and sanctioned events around the world.
Domestic subscription price is $25 per year.
COVERS
Covers are sold on a yearly non-cancelable basis. All covers MUST be four-color. Front cover is not sold. Second and third covers, each insertion are $1,990. Back or fourth cover, each insertion, is $2,990.
SPECIAL POSITIONS
(Same for General and AHA Member Advertisers)
Subject to availability. Pages before the Table of Contents may be requested at an additional $150 per page. Other full page position requests are honored at an additional $100 per page. Modern Arabian Horse does not sell specific page numbers after the Table of Contents.
CLASSIFIEDS
Single Rate Only: $1 per word, per issue with a $10 minimum order. No commission or frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. Ads must be submitted in writing via regular mail, email or fax.
AGENCY COMMISSION
15-percent discount to recognized agencies for camera ready copy on General or Commercial advertising only. There is no agency discount on AHA member advertising.
DISCOUNTS
UPDATED!! Frequency Discount
A multiple issue contract is vital in building awareness and is one of the most effective ways to promote and build your business. Advertisers placing ads in two or more issues during a 12-month period are eligible for the Multiple Page Discounted Rate listed in the advertising rate cards above. Display ads of any size, or a variety of sizes qualify to fulfill the requirements of the Frequency Discount..
NEW!! AHA Regional and Local Club Discount
Members of officially-recognized AHA Clubs are eligible for a 10% discount on the AHA Member advertising rates for ads placed in Modern Arabian Horse. See above for AHA Member Rates. Can not be used with any other offer.
NEW!! Materials On-time Discount
Advertisers that meet the deadline for sending in new ad materials receive a 5% discount off the current month's bill.
- Discount is NOT given for "Pick-Up" or "Pick Up With Changes" ads.
- Available on New Ads only
- Cannot be combined with the any other discounts.
This special pricing tier offers a 20% discount off of the ad rate for five or more full page ads in a single issue. Each ad must be similar in design.
PROOFS
If proofs are required for approval by advertiser before publication, complete copy must be into Modern Arabian Horse five days before materials deadline. Three corrected proofs allowed. Each additional proof $50 and only if time permits.
FTP
To access this site you MUST go though an FTP program instead of a browser.
FTP address: secure.arabianhorses.org
User Name: dp
Password: dandp1
In addition, a low-res screen shot must be sent to advertising@arabianhorses.org or faxed to (303) 696-4599, ATTN: Advertising
SCANS
First four photo scans per page are at no charge. Five or more scans per advertising page - $100
PHOTOGRAPHS AND ARTWORK
Black and white or glossy color photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork; however we will make all attempts to have them returned.
DIMENSIONS
| Full Page/Bleed Size …………… | 8.625" x 11.125" |
| Full Page/Trim Size …………….. | 8.375" x 10.875" |
| Full Page/Live Area …………….. | 8.000" x 10.500" |
| 2/3 page …………………………… | 4.625" x 9.600" |
| 1/2 page …………………………… | 7.125" x 4.625" |
| 1/3 page (Vertical) ………………. | 2.250" x 9.600" |
| 1/3 page (Horizontal) …………… | 4.625" x 4.625" |
| 1/4 page …………………………… | 3.500" x 4.625" |
| 1/6 page (Vertical) ………………. | 2.250" x 4.625" |
| Two-Page Spread/Bleed Size … | 17.00" x 11.125" |
ADVERTISING MECHANICAL SPECIFICATIONS
The following are the digital specifications for customer and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions.
- The magazine uses a Macintosh OSX operating platform and therefore can only accept certain criteria.
- CMYK
- 375 dpi or higher image resolution
- All EPS images saved in Illustrator CS1 or higher, all fonts converted to outlines.
- Hard-copy proof, laser or screen shot MUST be sent to AHA, ATTN: Jim Sullivan
- CMYK
- 375 dpi
- LZW Compressed
- CMYK
- 375 dpi
- High or Maximum Resolution Compression Only
- Along with the digital file, a digital color proof or a high-resolution monochrome laser-print must be submitted at 100-percent actual size with crop marks (.TIF and .JPG files are exempt.)
- All advertising materials will be stored for three (3) years after the last issue in which the ad was printed and then destroyed unless written instructions for its return are received.
- When submitting ads, please pay close attention to the sizes on the rate card.
Acceptable files include:
(.pdf) - Fonts MUST be embedded
(.tif) - Flattened
(.jpg) - High resolution 375 dpi minimum at actual sizeAcceptable storage media:
CD - ROMsBefore sending any media, scan for viruses with an up-to-date virus scanning program. If a virus is detected on your media it will be returned to you for virus removal.
DVD - ROMs
Acceptable electronic file transferring methods:
Email: Image files should not exceed 18 megabytes (18MB)Acceptable color profiles and resolution:
FTP: We can download from FTP sites with no size limits
Images must be in a CMYK color modeAcceptable fonts
Images must have a resolution of 375 pixels per inch (375 ppi or 375 dpi)
All colors used in a document must be defined as CMYK process colors
Spot colors must be converted to CMYK
Type 1 PostScript fonts which include both the printer font and the screen font
TrueType fonts are UNACCEPTABLE.
(Due to time constraints, any fonts not submitted will be substituted with a similar font)
Modern Arabian Horse does not condone the alteration of horses in photographs that appear in advertisements within the magazine and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It's the reader's responsibility to satisfy themselves concerning the appearance and conformation of a horse before making a business decision.
Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the Arabian Horse Association. Copy that is in variance with OFFICIAL RECORDS may be changed as necessary to meet this requirement WITHOUT THE CONSENT of the advertiser.
In case of typographical errors or omissions the publisher shall not be liable for damages beyond a percentage of the cost of the advertisement.
MODERN ARABIAN HORSE ONLINE
A full electronic version of the current issue and previous issues of Modern Arabian Horse can be viewed at the following address:
http://modernarabianhorse.epubxpress.com/?site=1
PERSONNEL
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General Manager/Advertising Manager Jim Sullivan (303) 696-4584 jim.sullivan@arabianhorses.org |
Managing Editor Amy Train (303) 696-4581 amy.train@arabianhorses.org |
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Design and Publications Dan Schwab (303) 696-4582 dan.schwab@arabianhorses.org |
Graphic Designer Liz Bilotta (303) 696-4517 elizabeth.bilotta@arabianhorses.org |
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Graphic Designer Neil Sittler (303) 696-4527 neil.sittler@arabianhorses.org |
Publishing Coordinator Emily DeLuca (303) 696-4569 emily.deluca@arabianhorses.org |
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Graphic Designer Jennifer Poe jennifer@pressedengine.com |
Advertising Account Executive (AHA Member) Tracy Schmidt tracy.schmidt@arabianhorses.org |
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