Modern Arabian Horse Magazine
Advertising Rates and Information

WHAT IS MODERN ARABIAN HORSE?	2009 MODERN ARABIAN HORSE MARKETPLACE
ADVERTISING DEADLINES	COVERS
SPECIAL POSITIONS	AGENCY COMMISSION
PROOFS	FTP
SCANS	PHOTOGRAPHS AND ARTWORK
DIMENSIONS	NOTICE
MODERN ARABIAN HORSE ONLINE	PERSONNEL

WHAT IS Modern Arabian Horse?

Modern Arabian Horse currently serves as the official publication of the Arabian Horse Association - the governing body and registry of the Arabian and Half-Arabian horse. Modern Arabian Horse readers have a wide variety of interests with their Arabian horses including recreational riding, trail and endurance riding, racing, showing and breeding. They have the ability to open their pocketbooks in pursuit of their belief that the Arabian horse is like no other horse in the world. Our readers are not only the trendsetters within the Arabian Horse Industry, but many times the trendsetters within the equine world.

Modern Arabian Horse's editorial content focuses on training and breeding advances and innovations, the health of the Arabian horse, AHA events, the people who have shaped this wonderful breed and show activities. Subscribers use the advertising placed in Modern Arabian Horse often to determine their business and planning needs. To summarize, Modern Arabian Horse communicates and educates your customers with every issues it publishes.

2009 Modern Arabian Horse MARKETPLACE

HORSES FOR SALE

A section for advertising Horses for Sale. Ads are limited to a specific Modern Arabian Horse template and will run 2.25" x 4.625"

STALLION DIRECTORY

A section for advertising stallions for breeding purposes. All breeds welcome. These ads are limited to a specific Modern Arabian Horse template and will run 2.25" x 4.625"

2009 MARKETPLACE ADVERTISING RATES

	1 Time	3 Times	6 Times
Horses for Sale/Stallion Directory/Business Directory:	$250	$600	$1050

ADVERTISING DEADLINES

ISSUE DATE	SPACE DEADLINE		CAMERA-READY DEADLINE
December/January 2010	November 6, 2009		November 13, 2009
February/March 2010	January 15, 2009		January 22, 2009

All Directories and any ads MAH must build, MUST be received by the staff of Modern Arabian Horse no later than the SPACE reservation Deadline.

COVERS

Covers are sold on a non-cancelable basis. All covers MUST be four-color bleed. Front cover is not sold.
Photographs used for Cover Ads will receive inside credit lines. MAH does NOT allow watermarked credit signatures.

SPECIAL POSITIONS
(Same for General and AHA Member Advertisers)

Subject to availability.

AGENCY COMMISSION

All rates are net of agency commission.

PROOFS

If proofs are required for approval by advertiser before publication, complete copy must be into Modern Arabian Horse seven (7) days before materials deadline. Each additional proof $100 and only if time permits.

FTP

To access this site you MUST go though an FTP program instead of a browser.

FTP address: secure.arabianhorses.org
User Name: dp
Password: dandp1

In addition, a low-res screen shot must be sent to advertising@arabianhorses.org or faxed to (303) 696-4599, ATTN: Advertising

SCANS

First four photo scans per page are at no charge. Five or more scans per advertising page - $250

PHOTOGRAPHS AND ARTWORK

Glossy color photographs unmarked and untrimmed are preferred, however B&W are accepted. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork; however we will make all attempts to return them.

DIMENSIONS

Full Page/Bleed Size ……………	8.625" x 11.125"
Full Page/Trim Size ……………..	8.375" x 10.875"
Full Page/Live Area ……………..	8.000" x 10.500"
2/3 page ……………………………	4.625" x 9.600"
1/2 page ……………………………	7.125" x 4.625"
1/3 page (Vertical) ……………….	2.250" x 9.600"
1/3 page (Horizontal) ……………	4.625" x 4.625"
1/4 page ……………………………	3.500" x 4.625"
1/6 page (Vertical) ……………….	2.250" x 4.625"
Two-Page Spread/Bleed Size …	17.00" x 11.125"

ADVERTISING MECHANICAL SPECIFICATIONS

The following are the digital specifications for customer and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions.

1. The magazine uses a Macintosh OSX operating platform and therefore can only accept certain criteria.

Acceptable files include:


(.pdf) - Fonts MUST be embedded


• CMYK
• 375 dpi or higher image resolution
• All EPS images saved in Illustrator CS1 or higher, all fonts converted to outlines.
• Hard-copy proof, laser or screen shot MUST be sent to AHA, ATTN: Jim Sullivan

(.tif) - Flattened


• CMYK
• 375 dpi
• LZW Compressed

(.jpg) - High resolution 375 dpi minimum at actual size


• CMYK
• 375 dpi
• High or Maximum Resolution Compression Only

Acceptable storage media:


CD - ROMs
DVD - ROMs

Before sending any media, scan for viruses with an up-to-date virus scanning program. If a virus is detected on your media it will be returned to you for virus removal.

Acceptable electronic file transferring methods:

Email: Image files should not exceed 18 megabytes (18MB)
FTP: We can download from FTP sites with no size limits

Acceptable color profiles and resolution:

Images must be in a CMYK color mode
Images must have a resolution of 375 pixels per inch (375 ppi or 375 dpi)
All colors used in a document must be defined as CMYK process colors
Spot colors must be converted to CMYK

Acceptable fonts


Type 1 PostScript fonts which include both the printer font and the screen font
TrueType fonts are UNACCEPTABLE.
(Due to time constraints, any fonts not submitted will be substituted with a similar font)

2. Along with the digital file, a digital color proof or a high-resolution monochrome laser-print must be submitted at 100-percent actual size with crop marks (.TIF and .JPG files are exempt.)


3. All advertising materials will be stored for three (3) years after the last issue in which the ad was printed and then destroyed unless written instructions for its return are received.


4. When submitting ads, please pay close attention to the sizes on the rate card.

NOTICE

Modern Arabian Horse does not condone the alteration of horses in photographs that appear in advertisements within the magazine and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It's the reader's responsibility to satisfy themselves concerning the appearance and conformation of a horse before making a business decision.

Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the Arabian Horse Association. Copy that is in variance with OFFICIAL RECORDS may be changed as necessary to meet this requirement WITHOUT THE CONSENT of the advertiser.

In case of typographical errors or omissions the publisher shall not be liable for damages beyond a percentage of the cost of the advertisement.

MODERN ARABIAN HORSE ONLINE

A full electronic version of the current issue and previous issues of Modern Arabian Horse can be viewed at the following address:

www.modernarabianhorse.com

PERSONNEL

ADVERTISING SALES

Rich Richardson (760) 731-8982 rich.richardson@arabianhorses.org Regions 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 16, 17 & 18

Marge Dixon (815) 440-4035 marge.dixon@arabianhorses.org Regions 6, 10, 11, 12, 13, 14 & 15

To see what region you reside in click here for a map.

EDITORIAL & PRODUCTION

Advertising Traffic Coordinator Eri Hook (303) 696-4553 eri.hook@arabianhorses.org		Managing Editor Amy Train (303) 696-4581 amy.train@arabianhorses.org
Design and Publications Dan Schwab (303) 696-4582 dan.schwab@arabianhorses.org		Graphic Designer Liz Bilotta (303) 696-4517 elizabeth.bilotta@arabianhorses.org