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January 07, 2009     
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Modern Arabian Horse Magazine
Advertising Rates and Information


WHAT IS MODERN ARABIAN HORSE?   2009 AHA MEMBER ADVERTISING RATES  
2009 GENERAL ADVERTISING RATES   2009 MODERN ARABIAN HORSE MARKETPLACE  
ADVERTISING DEADLINES   CIRCULATION  
COVERS   SPECIAL POSITIONS  
CLASSIFIEDS   AGENCY COMMISSION  
DISCOUNTS   PROOFS  
FTP   SCANS  
PHOTOGRAPHS AND ARTWORK   DIMENSIONS  
NOTICE   MODERN ARABIAN HORSE ONLINE  
PERSONNEL  


WHAT IS Modern Arabian Horse?

Modern Arabian Horse currently serves as the official publication of the Arabian Horse Association - the governing body and registry of the Arabian and Half-Arabian horse. Modern Arabian Horse readers have a wide variety of interests with their Arabian horses including recreational riding, trail and endurance riding, racing, showing and breeding. They have the ability to open their pocketbooks in pursuit of their belief that the Arabian horse is like no other horse in the world. Our readers are not only the trendsetters within the Arabian Horse Industry, but many times the trendsetters within the equine world.

Modern Arabian Horse's editorial content focuses on training and breeding advances and innovations, the health of the Arabian horse, AHA events, the people who have shaped this wonderful breed and show activities. Subscribers use the advertising placed in Modern Arabian Horse often to determine their business and planning needs. To summarize, Modern Arabian Horse communicates and educates your customers with every issues it publishes.

2009 AHA MEMBER ADVERTISING RATES
(AHA Members - Example: Horses, Sales, Showing, Breeding, Associations)

Size (COLOR)                         1 Time Rate            Multiple Page Rate          
Full Color Page $895 $795
Two-Thirds Color Page $675 $605
One-Half Color Page $585 $525
One-Third Color Page $465 $415
One-Fourth Color Page $380 $340
One-Sixth Color Page $295 $265
*Prices Are Per Ad, Per Issue

Size (BLACK & WHITE)           1 Time Rate            Multiple Page Rate          
Full B&W Page $695 $595
Two-Thirds B&W Page $475 $405
One-Half B&W Page $385 $325
One-Third B&W Page $365 $315
One-Fourth B&W Page $280 $240
One-Sixth B&W Page $195 $165
*Prices Are Per Ad, Per Issue

2009 GENERAL ADVERTISING RATES
(Commercial Products - Example: Tack, Trailers, Clothing, Insurance, Feed)

Size (COLOR)                         1 Time Rate            Multiple Page Rate          
Full Color Page $1,095 $995
Two-Thirds Color Page $875 $795
One-Half Color Page $725 $660
One-Third Color Page $555 $510
One-Fourth Color Page $445 $405
One-Sixth Color Page $315 $285
*Prices Are Per Ad, Per Issue

Size (BLACK & WHITE)           1 Time Rate            Multiple Page Rate          
Full B&W Page $850 $750
Two-Thirds B&W Page $640 $560
One-Half B&W Page $515 $445
One-Third B&W Page $375 $330
One-Fourth B&W Page $300 $260
One-Sixth B&W Page $210 $180
*Prices Are Per Ad, Per Issue

Payable in U.S. Funds only.

2009 Modern Arabian Horse MARKETPLACE

HORSES FOR SALE

A section for advertising Horses for Sale. Ads are limited to a specific Modern Arabian Horse template and will run 2.25" x 4.875"

STALLION DIRECTORY

A section for advertising stallions for breeding purposes. All breeds welcome. These ads are limited to a specific Modern Arabian Horse template and will run 3.50" x 2.40"

BUSINESS DIRECTORY

A section of product and business advertising. These ads are limited to a specific Modern Arabian Horse template and will run 3.50" x 2.40".

REAL ESTATE GUIDE

A section devoted to equine real estate throughout North America. These ads will run 3.50" x 4.625".

2009 MARKETPLACE ADVERTISING RATES
1 Time     3 Times    6 Times   
Horses for Sale/Stallion Directory/Business Directory:      $175 $400 $695
Real Estate Guide: $175 $400 $695

December/January 2009 Marketplace Ad Deadline

MATERIAL DEADLINE                   
November 24, 2008   


ADVERTISING DEADLINES

ISSUE DATE                        RESERVATION DEADLINE         MATERIAL DEADLINE        
December/January 2009 December 5, 2008 December 5, 2008
February/March 2009 January 16, 2009 January 16, 2009
April/May 2009 March 13, 2009 March 20, 2009
June/July 2009 May 8, 2009 May 15, 2009
August/September 2009 July 6, 2009 July 10, 2009
October/November 2009 September 18, 2009 September 25, 2009
December/January 2010 November 20, 2009 November 25, 2009


All Advertising Materials and Camera Ready Ads MUST be received by the staff of Modern Arabian Horse no later than the Material's Deadline.

CIRCULATION

Circulation is international. Average Paid circulation for Modern Arabian Horse averages 32,913 a month. For current circulation reports please contact Dan Schwab, Design and Publications, who will be able to provide the most current publisher's statement. Our annual publisher's statement can be found on page 310 of the October/November 2008 issue. Modern Arabian Horse is also distributed free of charge at more than 50 AHA sponsored and sanctioned events around the world.

Domestic subscription price is $25 per year.

COVERS

Covers are sold on a yearly non-cancelable basis. All covers MUST be four-color. Front cover is not sold. Second and third covers, each insertion are $1,990. Back or fourth cover, each insertion, is $2,990.

SPECIAL POSITIONS
(Same for General and AHA Member Advertisers)

Subject to availability. Pages before the Table of Contents may be requested at an additional $150 per page. Other full page position requests are honored at an additional $100 per page. Modern Arabian Horse does not sell specific page numbers after the Table of Contents.

CLASSIFIEDS

Single Rate Only: $1 per word, per issue with a $10 minimum order. No commission or frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. Ads must be submitted in writing via regular mail, email or fax.

AGENCY COMMISSION

15-percent discount to recognized agencies for camera ready copy on General or Commercial advertising only. There is no agency discount on AHA member advertising.

DISCOUNTS

UPDATED!! Frequency Discount
A multiple issue contract is vital in building awareness and is one of the most effective ways to promote and build your business. Advertisers placing ads in two or more issues during a 12-month period are eligible for the Multiple Page Discounted Rate listed in the advertising rate cards above. Display ads of any size, or a variety of sizes qualify to fulfill the requirements of the Frequency Discount..

NEW!! AHA Regional and Local Club Discount
Members of officially-recognized AHA Clubs are eligible for a 10% discount on the AHA Member advertising rates for ads placed in Modern Arabian Horse. See above for AHA Member Rates. Can not be used with any other offer.

NEW!! Materials On-time Discount
Advertisers that meet the deadline for sending in new ad materials receive a 5% discount off the current month's bill.
  • Discount is NOT given for "Pick-Up" or "Pick Up With Changes" ads.
  • Available on New Ads only
  • Cannot be combined with the any other discounts.
NEW!! Multi-Page Discount Package
This special pricing tier offers a 20% discount off of the ad rate for five or more full page ads in a single issue. Each ad must be similar in design.

PROOFS

If proofs are required for approval by advertiser before publication, complete copy must be into Modern Arabian Horse five days before materials deadline. Three corrected proofs allowed. Each additional proof $50 and only if time permits.

FTP

To access this site you MUST go though an FTP program instead of a browser.

FTP address: secure.arabianhorses.org
User Name: dp
Password: dandp1

In addition, a low-res screen shot must be sent to advertising@arabianhorses.org or faxed to (303) 696-4599, ATTN: Advertising

SCANS

First four photo scans per page are at no charge. Five or more scans per advertising page - $100

PHOTOGRAPHS AND ARTWORK

Black and white or glossy color photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork; however we will make all attempts to have them returned.

DIMENSIONS

Full Page/Bleed Size …………… 8.625" x 11.125"
Full Page/Trim Size …………….. 8.375" x 10.875"
Full Page/Live Area …………….. 8.000" x 10.500"
2/3 page …………………………… 4.625" x 9.600"
1/2 page …………………………… 7.125" x 4.625"
1/3 page (Vertical) ………………. 2.250" x 9.600"
1/3 page (Horizontal) …………… 4.625" x 4.625"
1/4 page …………………………… 3.500" x 4.625"
1/6 page (Vertical) ………………. 2.250" x 4.625"
Two-Page Spread/Bleed Size 17.00" x 11.125"

ADVERTISING MECHANICAL SPECIFICATIONS

The following are the digital specifications for customer and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions.
  1. The magazine uses a Macintosh OSX operating platform and therefore can only accept certain criteria.

  2. Acceptable files include:
    (.pdf) - Fonts MUST be embedded
    • CMYK
    • 375 dpi or higher image resolution
    • All EPS images saved in Illustrator CS1 or higher, all fonts converted to outlines.
    • Hard-copy proof, laser or screen shot MUST be sent to AHA, ATTN: Jim Sullivan
    (.tif) - Flattened
    • CMYK
    • 375 dpi
    • LZW Compressed
    (.jpg) - High resolution 375 dpi minimum at actual size
    • CMYK
    • 375 dpi
    • High or Maximum Resolution Compression Only
    Acceptable storage media:
    CD - ROMs
    DVD - ROMs
    Before sending any media, scan for viruses with an up-to-date virus scanning program. If a virus is detected on your media it will be returned to you for virus removal.

    Acceptable electronic file transferring methods:
    Email: Image files should not exceed 18 megabytes (18MB)
    FTP: We can download from FTP sites with no size limits
    Acceptable color profiles and resolution:
    Images must be in a CMYK color mode
    Images must have a resolution of 375 pixels per inch (375 ppi or 375 dpi)
    All colors used in a document must be defined as CMYK process colors
    Spot colors must be converted to CMYK
    Acceptable fonts
    Type 1 PostScript fonts which include both the printer font and the screen font
    TrueType fonts are UNACCEPTABLE.
    (Due to time constraints, any fonts not submitted will be substituted with a similar font)
  3. Along with the digital file, a digital color proof or a high-resolution monochrome laser-print must be submitted at 100-percent actual size with crop marks (.TIF and .JPG files are exempt.)

  4. All advertising materials will be stored for three (3) years after the last issue in which the ad was printed and then destroyed unless written instructions for its return are received.

  5. When submitting ads, please pay close attention to the sizes on the rate card.
NOTICE

Modern Arabian Horse does not condone the alteration of horses in photographs that appear in advertisements within the magazine and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It's the reader's responsibility to satisfy themselves concerning the appearance and conformation of a horse before making a business decision.

Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the Arabian Horse Association. Copy that is in variance with OFFICIAL RECORDS may be changed as necessary to meet this requirement WITHOUT THE CONSENT of the advertiser.

In case of typographical errors or omissions the publisher shall not be liable for damages beyond a percentage of the cost of the advertisement.

MODERN ARABIAN HORSE ONLINE

A full electronic version of the current issue and previous issues of Modern Arabian Horse can be viewed at the following address:

http://modernarabianhorse.epubxpress.com/?site=1

PERSONNEL

General Manager/Advertising Manager
Jim Sullivan
(303) 696-4584
jim.sullivan@arabianhorses.org

              Managing Editor
Amy Train
(303) 696-4581
amy.train@arabianhorses.org

Design and Publications
Dan Schwab
(303) 696-4582
dan.schwab@arabianhorses.org

              Graphic Designer
Liz Bilotta
(303) 696-4517
elizabeth.bilotta@arabianhorses.org

Graphic Designer
Neil Sittler
(303) 696-4527
neil.sittler@arabianhorses.org

              Publishing Coordinator
Emily DeLuca
(303) 696-4569
emily.deluca@arabianhorses.org

Graphic Designer
Jennifer Poe
jennifer@pressedengine.com

              Advertising Account Executive (AHA Member)
Tracy Schmidt
tracy.schmidt@arabianhorses.org



 

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